2015-08-27 Source: Companion
The 13rd China International Film & TV Programs Exhibition was held on August 20 and August 21 at Beijing Exhibition Center. Since activities in commemoration of the 70th anniversary of the victories of war of Chinese People's resistance against Japan and the world anti-Fascism war were held during this period, the show of 2015 was shortened by one day, yet it attracted as many participants as before. Official statistics indicate that the whole exhibition area remained 24 square kilometers, with over 1,780 exhibitors in attendance, a 7% rise from last year. The number of film and television programs on exhibition totaled 49,505, up by 15% over last year. The amount of transactions accumulated to 6.2 billion RMB, increasing by 13% over last year, at their highest levels ever. This set of data shows the great influence of China International Film & TV Programs Exhibition in the film and television industry.
※Chart 1: The amount of transactions (including willing dealers ) at China International Film & TV Programs Exhibition each year (RMB 100 million)
※ Chart 2: The number of programs on display at China International Film & TV Programs Exhibition each year
※ Chart 3: The number of exhibitors (including on-site registration) at China International Film & TV Programs Exhibition each year
It is encouraging that the documentaries show signs of great success this year.
I The number of documentary works on exhibition has set a new high
Since the inception of China International Film & TV Programs Exhibition in 2003, documentaries have been classified into one group with features and programs by the organizing committee.
At the 2015 show, the number of domestic and overseas documentaries/features/programs on exhibition came to 15,941, an increase of
14.34% from 13,942 of last year . For over a decade, the number of documentary
works on exhibition this year has set a new high, including 12,772 domestic programs increasing by
13.68% and 3,169 overseas programs increasing by 17.07%.The number of documentary
works on exhibition this year accounts for 32% of all programs, which indicates
the further development of documentary industry.
※ Charter 4: The number and proportion of classified programs exhibited at China International Film & TV Programs Exhibition 2015
TV series: 20,443, 41%
Films: 5,545, 11%
Documentaries/features/programs: 15,941, 32%
Animations: 7,576, 16%
The total length of documentary works has also made a major breakthrough this year. Domestic and overseas documentary works exhibited at the 2015 show accumulates to over 50,000 hours, increasing by 14.61% over last year. The total length of domestic programs exceeds 36,000 hours, increasing by 13.67%; the total length of overseas programs is almost 15,000 hours, increasing by 17.03%. This set of data shows an overall growing trend of China’s documentary industry in recent years, as both the number and the total length of documentary works have grown rapidly. China’s documentary production is gradually hitting its peak.
※ Charter 5: The
total length of domestic documentaries/features/programs at China International
Film & TV Programs Exhibition each year (minutes)
※ Charter 6: The total length of overseas documentaries/features/programs at China International Film & TV Programs Exhibition each year (minutes)
From the data collected each year since the beginning of China International Film & TV Programs Exhibition, it can be concluded that the number of documentaries exhibited has been on the increase, especially in 2014, with rapid growth in both domestic and overseas programs. The number almost doubles in one year.
Compared with 2014, the growth rate of documentary works in 2015 is gradually narrowing down. However, this does not mean the weakening of documentaries in domestic film and television market, as the overall development of documentary programs shows some new features as follows:
First, diversification of the formats of programs. Documentary programs drawing on strengths of reality shows offer the audience with more options.
Second, the themes and subjects of documentary works are enriched, avoid too much grand narrative while appeal to the general public.
Third, more talents for documentary creation are desperately needed. With favorable policies and growing market demands, domestic documentary producers are faced with great challenges. In particular, professionals for documentary filming and producing fall short of demand.
All of these factors could have impacted the production of documentary works and to some extent slowed the growth of documentaries exhibited at China International Film & TV Programs Exhibition 2015. So a conclusion could be drawn that driven by the positive factors in all respects, both the number and the quality of documentaries will be improved as long as the professional teams can be better built.
In addition, many participants with TV series and entertainment programs as their priorities brought about documentary works this year, most of which combined historical materials and current hot topics under the theme of resistance against Japan and anti-fascism of World War Two.
Ⅱ More documentary institutions and new faces at the 2015 exhibition
China International Film & TV Programs Exhibition 2015 seems to be a quite different one in terms of documentary exhibitors. The Central Newsreel and Documentary Film Group, as one of the oldest documentary producers in China, did not participate in it. Documentary works of CCTV9 are displayed as part of CCTV, with no separate booth set up.
CCTV documentary works on exhibition
ia Wu 1894
Memories of Nanjing, 1937
The Great Wall
The Oriental Battlefield
A Biz Date with the World
China’s Deep Dive
The Silk Road
Roof of the World
The River From Heaven- The Yarlung Zangbo River
According to official statistics, there are over 1,780 participants at China International Film & TV Programs Exhibition this year, among which over 300 set up their booths. 18 exhibitors are documentary institutions, including professional documentary television channels, documentary film festival exhibitors, professional documentary research institutions, documentary production and operating companies and other organizations in the documentary industry. They bring some documentary works that are being released and various documentary programs, including several cooperation programs with foreign partners. Overseas exhibitors like KBS showcase lots of documentary works this year. Deeper cooperation with international partners and more overseas exhibitors indicate that China’s documentary industry is reaching a new level of globalization and international cooperation.
It is the first time that private enterprises like Beijing Muzi Hecheng Film & TV and Culture Media Co., Ltd. and Beijing Bojing Culture & Media Co., Ltd. have taken part in China International Film & TV Programs Exhibition. Their documentary works on exhibition show a new momentum in China’s documentary industry.
Presiding by Zhang Tongdao, a documentary researcher and producer, the Documentary Center of Beijing Normal University set up a booth at the show. Research Report on the Development of Chinese Documentary by Professor Zhang Tongdao lays a solid theoretical foundation for the development of China’s documentary industry. The documentary Once Upon a Time in BUSSIERE’s Garden jointly produced by the Documentary Center of Beijing Normal University and CCTV9 has brought about a new trend in documentary production with a new perspective.
Sichuan TV Festival did not set up a booth this year while Sunny Side of the Doc attended the show for the first time. The former held a promotion meeting on the opening day of China International Film & TV Programs Exhibition 2015 and its influence cannot be underestimated. But led by Lixin Fan, a famous documentary filmmaker, Sunny Side of the Doc proved to be a new force at the show.
As an emerging power in documentary industry, Yunji Future Media Co., Ltd. shared one booth with its investor SMG. Focused on fine documentary production and operation, Yunji is playing a greater role in the development and revolution of China’s documentary industry.
As a most qualified and professional military documentary producer, CCTV Military Program Production Department set up a booth at the show, putting their documentary works on exhibition through a variety of forms.
Ⅲ Colorful documentary-themed events at the show
One highlight of the documentary exhibitions at the 2015 show is that all the relevant events are in full swing. Various activities of TV series, variety entertainment programs and films were held at the previous shows, while this year documentary-themed events catch the eye of many people.
The show begins at 9:00 on August 20. At 10:00, a promotion meeting of Sichuan Documentary Film Festival opened in the Xi Yuan Hotel around Beijing Exhibition Center.
Almost at the same time, a grand-scale interactive sharing of documentary reality show On the Road created by Youku was held in the lecture hall of Beijing Exhibition Center. The leading characters Zhang Xiyu and Liang Hong attended the meeting and shared their stories with the participants.
At 14:00, a documentary seminar jointly organized by Beijing Documentary Development Association and Companion Media (Beijing) Co., Ltd. began at the Hall 4 in Beijing Exhibition Center.
Meanwhile, China Documentary Industry Development Forum, jointly organized by China Educational Television and other institutions, was held in the same lecture hall.
Industry Development Forum
It is reported that there are 9 theme events during the show, including 4 documentary-themed activities which account for 44.4%. All of these events involve the whole documentary industry from program promotion to recommendations of specialized documentary film festival, from current development review to trend forecast. This indicates that documentary industry is drawing more and more attention from the general public.
Ⅳ Documentary institutions use advertising signs to strengthen publicity
Advertising signs of documentary institutions stand out in the square of Beijing Exhibition Center at the show.
There are 36 advertising spaces in the square of Beijing Exhibition Center, which serve as a platform of advertising , promotion and exhibition for the participants. Documentary producers own 7 advertising spaces, including Doc China, China Educational Television, Sunny Side of the Doc, BTV Documentary Channel, Yunji Future Media Co., Ltd,, Beijing Bojing Culture & Media Co., Ltd. and Golden Eagle Documentary Channel, making up 19.44%.
Advertising signs of documentary institutions at China International Film & TV Programs Exhibition 2015
There are four kinds of advertising signs at China International Film & TV Programs Exhibition 2015, including logo signs, advertising and display signs, double-sided image display signs and LED screens. Most of the documentary works are presented through advertising and display signs and double-sided image display signs. Documentary institutions own 3 of the 17 advertising and display signs, accounting for about 17.65%. For double-sided image display signs, they own 4 of 12, occupying about 33.33%.
It is interesting to notice that the double-sided image display sign of BTV Documentary Channel is located right in front of the fountain in the square of Beijing Exhibition Center, directly facing Xizhimenwai Street. So people crossing the street can easily see the sign if they turn their eyes to the square in front.
According to quotations released on the official website of China International Film & TV Programs Exhibition, one set of advertising and display sign costs RMB 150,000 Yuan for 5 days, one double-sided image display sign RMB 50,000 Yuan. A rough calculation suggests that some institutions have spent 260000 RMB on advertising signs at the show.
Therefore, it could be concluded that investment in documentary production will be stimulated by favorable policies to promote brand publicity.
Ⅴ There's still a long way to go for documentary filmmakers
Based on official statistics, documentary production comprises over 30% of the film and TV industry. Advertising signs of documentary works accounts for nearly 20% at the 2015 show, a big difference not seen since the beginning of the show. But from the holistic perspective, documentary works still fall short of mass communication. To change the situation, everyone involved in documentary industry should make more efforts to create finer documentary works. With wider influence on the society and more attention from the general public, documentary works will become more popular than ever before.
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