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An International Outlook on The New Silk Road


Forum on the “Belt & Road” Media Cooperation Union and the Launch Ceremony


On April 18, 2016, representatives from over one hundred outstanding documentary producers gathered in the Beijing Minzu Hotel to attend the launch ceremony and the forum of the “Belt & Road” Media Cooperation Union.     

Forum on the “Belt & Road” Media Cooperation Union and the Launch Ceremony


The launch ceremony and the forum of the “Belt & Road” Media Cooperation Union, hosted by China Intercontinental Communication Center (CICC), is the main part of the “Belt & Road” Event as well as a major activity of the Documentary Section at the 6th Beijing International Film Festival (BJIFF). Experts, researchers, and representatives of documentary production and broadcast institutions from all around the world attend the forum, including China, USA, Russia, South Korea, Greece, Armenia, Bulgaria, Turkmenistan and Maldives. As for Bulgaria, Maldives, Turkmenistan, Greece, and Russia, their ambassadors to China are also present at the forum. 

The “Belt & Road” Event of the Documentary Section at the 6th BJIFF  

Jointly Building the “Belt & Road” Media Cooperation Union

The Theme Forum and Launch Ceremony of “Jointly Building the ‘Belt & Road’ Media Cooperation Union”


Cui Yuying, Deputy Minister of the Publicity Department of the Communist Party of China and Deputy Director of the Information Office of the State Council, laid out three goals for China’s media organizations: firstly, they should create more and better film works to tell the stories of the Silk Road and make a record of our times; secondly, they should build a transnational communication network and play a major role in cultural exchanges; thirdly, they should promote exchanges and communication among nations so as to become a cultural communicator, pioneer, and sponsor.           

Cui Yuying, Deputy Minister of the Publicity Department of the Communist Party of China and Deputy Director of the Information Office of the State Council  

Jing Shuiqing, Deputy Director of CICC under the Information Office of the State Council

Ai Dongyun, Chairwoman of Working Committee of BJIFF Documentary Section and Deputy Editor-in-Chief of BTV

Vikram Channa, Vice President of Programming and Development of Discovery Networks Asia-Pacific, reading the Proposal for the “Belt & Road” Media Cooperation Union


Jing Shuiqing, Deputy Director of CICC under the Information Office of the State Council, Ai Dongyun, Chairwoman of Working Committee of BJIFF Documentary Section and Deputy Editor-in-Chief of BTV, made a speech at the forum. Vikram Channa, Vice President of Programming and Development of Discovery Networks Asia-Pacific, read the Proposal for the “Belt & Road” Media Cooperation Union on behalf of the media organizations from home and abroad.          

“Special Envoy” from Mongolia

“Special Envoy” from UAE

“Special Envoy” from Singapore

Qi Dong, Vice President of NGC Asia

Feng Ziheng, Deputy Director of SXTVS

“Special Envoy” from Tunisia


As representatives, media partners from Mongolia, UAE, Singapore, and Tunisia as well as Vice President of NGC Asia Qi Dong and Deputy Director of SXTVS Feng Ziheng exchanged their ideas on the establishment of the “Belt & Road” Media Cooperation Union.     


The Signing Ceremony of the Proposal for the “Belt & Road” Media Cooperation Union

The Signing Ceremony of the Proposal for the “Belt & Road” Media Cooperation Union

The Signing Ceremony of the Proposal for the “Belt & Road” Media Cooperation Union


Representatives of media organizations put their signatures to the Proposal for the “Belt & Road” Media Cooperation Union and attended the launch ceremony for the “Belt & Road” Media Cooperation Union.     

The Launch Ceremony of the “Belt & Road” Media Cooperation Union


A Group Photo of the Contracting Parties of the “Belt & Road” Media Cooperation Union


Theme Activities Were Held to Discuss the “Belt & Road” Initiative 

As a core activity, the announcement of the “Belt & Road”Projects sponsored by CICC was also made at the forum. 

Li Mian, Director of Film and TV Center of CICC, announced the plan of B&RTV.


Li Mian, Director of Film and TV Center of CICC, announced the plan of B&RTV which was initiated by CICC and foreign media organizations along the Silk Road to build a transnational communication system, telling the stories of the Silk Road through the broadcast platform of mainstream media in relevant countries.          

The training plan for “Belt & Road” media professionals was announced.


    Lv Songshan, President of RTI of State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), announced the training plan for “Belt & Road” media professionals on behalf of RTI and CICC, which aims to build a talent pool for cultural communication.     

The large-scale aerial filming documentary series“Belt & Road Revealed” was announced.


    Liang Zhenhong, representative of Beijing Richsoul Culture Communication Co., Ltd., gave an introduction on the “Belt & Road Revealed”, a large-scale aerial filming documentary series jointly launched by Richsoul and CICC.     

The Companion Culture Group announced its daily documentary program “Doc Time -The New Discovery of the Silk Road”.


As an operator and producer of documentary films, the Companion Culture Group announced a big news at the forum. The programs announced by the involved institutions are undoubtedly becoming major goals for China’s documentary film industry, while the program announced by the Companion Culture Group has been its target for many years. Since the Companion Culture Group created Doc Time, one of the most influential daily broadcast documentary program of China in 2014, hundreds of high-quality domestic documentary works have been produced. Now by working with CICC and the Heyi Group (formerly known as Youku Tudou Group), the Companion Culture Group will provide Doc Time with new-media platforms and make it a leading brand with higher quality.                           

Xu Qiuli, General Manager of the Companion Culture Group


As introduced by Xu Qiuli, General Manager of the Companion Culture Group, “Doc Time was born in 2014. In 2015, CICC became our new partner to build up the brand of this documentary program. This year, new-media platform Youku Tudou Group also joined us as an important cooperator.” Since the beginning, Doc Time has covered various documentary films in the fields of culture, history, economy, military, and nature as well as children’s programs. In 2014, through working with SXTVS, Gansu TV, Xiamen TV, and Qinghai TV as well as other 21 provincial and prefecture-level TVs, the Companion Culture Group has created a large-scale broadcast platform. The year of 2015 saw great progress of Doc Time because, firstly, CICC became one of its co-producers; secondly, new broadcast platforms were included such as CETV and Sichuan TV; thirdly, SXTVS changed the time slot into 21:20 and pushed the ratings of documentary programs up to a new high; fourthly, Doc Time was awarded as “the most influential TV program” by the Broadcast and TV system.                           


“Doc Time - The New Discovery of the Silk Road” All-media Platform


As China advocates the “Belt & Road” development initiative in recent years, the Companion Culture Group chooses “the new discovery of silk road” as the theme of its program Doc Time. Till now, Doc Time has covered six satellite channels and twenty-four terrestrial channels nationwide. After the 2016 Beijing International Film Festival, documentaries about the “Belt & Road” initiative will also be broadcast on BTV Documentary Channel. As creator and communicator in the documentary film industry, the Companion Culture Group has made joint efforts with numerous partners to tell stories of the new Silk Road in a creative method with the support and encouragement from the central government. With resources and experience accumulated over the past years, Doc Time will be created as a multi-dimensional all-media platform. Just like the ancient Silk Road, Doc Time as well as other documentary films will start their journey from China and reach out to the world owing to joint efforts made by all the partners. At the same time, a large number of high-quality foreign documentaries are being involved in cultural communication and globalization. In a new context where the audience could have a dialogue with the film works, Doc Time is working towards a goal to set an example for the communicators of the Silk Road culture by putting more resources into use.                                    


General Manager of the Companion Culture Group Xu Qiuli announced “Doc Time -The New Discovery of the Silk Road”


    Jean-Pierre Raffarin, former Prime Minister of France, compares the “Belt & Road” initiative to a large garden where flowers are blooming and trees are heavily laden with fruit, forming a most pleasant scenery. The Companion Culture Group hopes that Doc Time could also be a garden where the seeds of image will be sown and the flowers of friendship will bloom and that other international media organizations will join the initiative by promoting international cooperation, sharing resources, and realizing mutual development.                       


The “Belt & Road” Initiative from the Perspective of International Media Organizations


With the deepening of globalization, the “Belt & Road” initiative started by the Chinese government for the 21st century is not only important to China’s development, but crucial to the prosperity of countries along the new Silk Road Economic Belt. At the forum on the theme of “jointly building the ‘Belt & Road’ media cooperation union”, documentary institutions from all around the world elaborate on the “Belt & Road” initiative from the perspective of international media organizations.  

Panel Discussion on the “Belt & Road” Initiative from the Perspective of International Media Organizations 


The participants share their opinions on building the “Belt & Road” media cooperation union, including Vikram Channa, Vice President of programming and development of Discovery Networks Asia-Pacific, Chris Humphrey, Head of Production Department of the History Channel, David Haringston, Former President of Channel Nine, Mike Garin, CEO of Discovery Al-Arabiya Television, and Chen Dali, Director of Documentary Channel of BTV.        


Chen Dali suggests that a new version of “Tales from the Thousand and One Nights” should be created to capture stories along the new Silk Road using modern image technology. Such works could be accomplished through joint efforts by all stakeholders instead of being limited to one country or one region.       


Five experts from different countries all mention some key words at the forum, such as the “new media”, “the young people”, and “network”, which indicates that the documentary film industry is developing towards the more diversified and more rapid platform of the new media. 

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